I LOVE BIKES! For the first thirty three years of my life bikes were my center. I started my career as a shop rat and worked my way up to manager. Most of the bike shops I worked at were in the Sacramento area and the Sierra foothills. In addition to retail experience I worked at Nova Cycle Supply and Sinclair Imports as well as Volagi Cycles and Ventana Mountain Bikes. With close to three decades of experience I gained a lot of knowledge. In my spare time I learned the craft of custom frame building. With the contacts from Nova Cycles I had some of the best in the business to learn from. In 2002 with a young family I gave up the bicycle industry dream and sold out for a pay check. So we left the Sierras and made our way to Sonoma County. After being away from bicycles professionally for ten years I rekindled my dream of owning my own shop. It was time to do it my way. I chose to start small and grow the business. In 2012 got the necessary insurance and licenses to go into business. Starting in my garage I saw enough potential to go bigger.
Now with my eye on the future, my goals are to grow the rental business by partnering up with local wineries, restaurants and hotels. In addition to that I will be adding custom frame building into my product mix. So whether you are a beginner or an industry veteran we have something in common: The BIKE, so come on by and let's talk bikes.