I LOVE BIKES! But after working in the business for a long time, I realized I love bike people. I started my career as a shop rat and worked my way up to manager. Most of the bike shops I worked at were in the Sacramento area and the Sierra foothills. In addition to retail experience I worked at importers Nova Cycle Supply and Sinclair Imports as well as Volagi Cycles and Ventana Mountain Bikes. With close to three decades of experience my roots grew deep. In my spare time I learned the craft of custom frame building. With my position at Nova Cycles I had some of the best in the business to learn from. In 2002 with a young family I gave up the bicycle industry dream and sold out for a pay check. So we left the Sierras and made our way to Sonoma County. After being away from bicycles professionally for ten years I rekindled my dream of owning my own shop. It was time to do it my way. I chose to start small and grow the business. In 2012 I wrote a five year plan. Phase one was permits and insurance. I started in my garage and quickly saw enough potential to go bigger.
We then built small shop on the back of our property. The location was key as we live on one of the main bike routes to the coast. As time passed we expanded into bicycle rentals in addition to our already successful retail business. Now at the end of our fifth year we expanded into our new location in the town of forestville. by partnering up with local wineries, restaurants and hotels. In addition to that I will be adding custom frame building into my product mix. So whether you are a beginner or an industry veteran we have something in common: The BIKE, so come on by and let's talk bikes.